whiteboarding a website layout

Thinking about going the easy route and using Wix? Maybe you should check your options first.

Getting an online presence is not a negotiable option for firms to succeed in today’s digital age. As much as platforms like Wix offer quick, easy ways for you to create a website with no fuss, they are not the best for every company. So here’s why Wix can fall short for some businesses and which alternatives you should consider instead if you have a more robust and scalable web solution

Limited Customization and Scalability

Wix especially excels in drag-and-drop simplicity, and this has quite often proved to be a double-edged sword. A templated structure can be inhibiting for businesses demanding quite unique websites and new features. The need for a scalable and flexible platform gradually unfolds as the business grows. Limitations within Wix itself may hamper your ability to integrate advanced functionalities seamlessly and scale accordingly.

    Example: An e-commerce business that is initiated small but envisions expanding into a number of multiple product lines, with integration from independent third-party services and customization for each individual user experience, each will find Wix too little. In cases such as these, growing commerce needs are better served through more complete solutions such as WooCommerce or Shopify.

    SEO Limitations

      One of the main things regarding each business is creating online visibility. Wix has some basic SEO tools, although they do get a little shallow in comparison with more advanced platforms. To a great degree, SEO incorporates intricate strategies that often have to go beyond the superficial access any website builder would allow.

      Example: A digital marketing agency needing advanced SEO strategies to drive organic traffic is going to find Wix’s limited SEO capabilities pretty problematic. With its huge array of SEO plugins and customizability options, WordPress stands out much better for SEO-oriented businesses.

      Performance Issues

        Website performance is one of those aspects that are very critical to user experience and still very fundamental to search engine ranking. Wix sites might often be a bit slower, specifically on heavy media content website applications. This in part is determined by the way Wix did structure their platform and not offering the possibility to control, at least to some extent, the backend.

        Example: Speaking of an online magazine with rich media content—videos and high-resolution images—it will begin to meteorically slow down on Wix. It is highly advised to be based on a far superior, optimized CMS, either in Joomla or custom-built solution, being preferred pertaining to speed and users’ experience.

        Limited Ownership and Control

        You are basically renting your website with Wix. That means all your data, design, even functionality, is held by them. If Wix changes its terms, prices, or features, you have very minimal control. Most importantly, moving away from Wix to another platform is pretty complicated and expensive.

          Example: A tech startup is prone to rapid growth, possibly changing the face of the platform. Wix simply doesn’t give enough control and ownership. With open-source solutions like WordPress or self-built websites, a business can be fully owning the property and easily scale.

          Not Enough Advanced Features

          Businesses that require advanced features, like custom databases, complex forms, or bespoke user interactions, will find Wix sorely lacking. While Wix has a good smattering of apps and integrations available, it doesn’t hold a candle to the sheer size of the ecosystem available through other platforms.

            Example: Wix cannot provide the necessary feature set for a SaaS Company requiring custom user dashboards, data analytics, and a tailored user experience. In such complex cases, one might opt for a custom application or go with a more flexible CMS like Drupal.

            Professional Look

            While Wix has various templates, the professional outlook of these sites, many a time, does not quite match up to individually developed websites. Businesses in extremely competitive sectors may want one-of-a-kind, expertly designed websites as the difference-maker.

              Example: What if, for example, a high-end fashion brand wants to give off a feel of luxury and really be unique online? Wix’s templates are way too generic for any brand imagery of that kind. A brand that has an individually designed website is guaranteed a unique identity and feel.

              More Control and Flexibility Than Wix: WooCommerce

              Compared with a SaaS model like Wix, WooCommerce retains far greater control and flexibility. WooCommerce is an open-source e-commerce plugin for WordPress; thus, you will have full ownership of your online store and its data. It really gives a lot of control to businesses over being online, much more than Wix would do, and actually lets one customize everything about the user experience, from the look and feel of the store all the way through to checkout processes and beyond.

              Apart from this, it has an extended capacity for integration with third-party services like payment gateways, marketing tools, shipping services, and so on. In this respect, the scalability of Wix does not act as a barrier to achieving growth. Not only that, WooCommerce is compatible with a host of plugins and themes, and it is sufficient for businesses to add advanced functionalities and customizations in the future once their business grows.

              While Wix does provide this convenient, quick fix to get you up and running with a website, not every business lends itself to Wix. Those are the reasons that make Wix unsuitable for most businesses: customization, SEO, performance, ownership, advanced features, and professional appearance. If you will want to scale, add more advanced functionality, or a highly tailored solution down the line, then platforms like WordPress with WooCommerce, Joomla, and custom-built websites are far superior. It is an investment in a more solid platform, where your website will be able to grow up with your business.

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